Communication Theme for PR Strategy

Any company that wants to communicate a certain message to its target audience must develop a theme for their annual communication or PR strategy. A theme helps deliver a consistent message through the year to your target audience. The media selection and the story peg here have to be tactical that support your business, as well as the industry or category of business you are in.

Let me give you an example of a company so that you have a fair idea of the relevance of a communication theme for an entire year’s PR strategy.

Organic Tea Company
One of the largest organic Ceylon tea brands was launching in India. However, the market for organic products or specifically organic tea in India is very niche. People do not completely understand the benefits of organic tea over regular tea.

So, apart from their regular PR activities of product launches, expansion, etc, the company decided to educate their target audience on the benefits of Organic Tea. Their communication theme, therefore, was education as a part of their annual PR strategy. The company undertook PR activities which helped spread awareness and grow the industry that in turn helped grow their own business.

Identify one such challenge that your company is facing in the market today and find a solution by means of an effective communication strategy. The theme will help you focus on the issue. The theme will help change the perception of your target audience towards your company or your product when you constantly communicate the same message through the year through different mediums.

If you need help in identifying a communication theme for your company, feel free to drop me an email at rahul@highergroundblog.com.